Every resource below is an instant download - no calls, no commitments, work at your own pace.
Plus a complete suite of paid workbooks built on The RippleVine Marketing Method.
Browse the tools and guides below. Pick what matches where you are right now.
Pay once, download immediately. No account needed. No waiting.
Work through it at your own pace. Every resource connects to the same proven framework.
Five genuinely useful resources for small business owners. Download any of the first four directly. The fifth requires your email address, because it comes with five days of follow-up advice that makes it significantly more useful.
Score your website across twelve elements in five minutes. Find out exactly what is costing you enquiries and what to fix first.
Four categories. Scored 1 to 5. Total out of 60. Score interpretation and priority fix guide included.
The ten most common reasons your website is not converting visitors into enquiries. Each one explained. Each one fixable today.
Covers vague headlines, competing CTAs, weak social proof, long forms, no mobile optimisation and more. Every killer has a specific fix.
Every word and phrase to remove from your marketing copy right now. With the reason each one fails and a specific replacement.
Five categories. 40+ entries. Covers claims without proof, meaningless jargon, filler phrases, business-first language and weak CTAs.
30 ready-to-use post ideas for service businesses. Hooks, angles and worked examples across all five content types.
Educational, behind the scenes, case study, direct offer and opinion formats. Examples adapted for trades, automotive, hospitality and professional services.
Twelve weekly priorities distilled into one actionable checklist. Plus five days of follow-up advice that makes it significantly more useful.
The checklist is the lead magnet. The five-email welcome sequence is the real value. This is the only free download behind an opt-in gate.
Twenty-two workbooks covering every area of small business marketing. Built on the RippleVine Marketing Method. Practical, specific and ready to use.
The three workbooks that come before everything else. If your ideal customer, your offer and your brand position are clear, every tactic you apply will work harder. If they are not, no amount of content or advertising will compensate.
Know your customer deeply enough that your marketing speaks directly to them. The Two-List Method, five universal desires, voice-of-customer research, objections and barriers, and a completed avatar summary page.
Build an offer your ideal customers cannot reasonably say no to. Eight-step process: diagnostic, offer audit, core promise, ascension path, guarantee design, urgency architecture, pricing structure and stress test.
Define who you are, what you stand for and why you are the only logical choice. Seven discovery questions, positioning progression model, brand voice matrix, visual identity guidelines, competitor analysis and SWOT.
Understand the landscape. Own your position within it. Structured analysis of four competitors, positioning gap matrix across seven dimensions, full SWOT grid and strategic action summary.
Eight workbooks covering the core marketing activities that generate and convert enquiries. Use them individually to solve a specific problem, or work through them in sequence as part of your 90-day plan.
A complete week-by-week marketing system for small business owners who are done guessing. Twelve weeks, three phases, specific tasks and the thinking behind each one. Use alongside the Marketing Audit Spreadsheet.
The companion tracker for the 90-Day Plan. Seven sheets including a dashboard with auto-calculated scores, task tracker, 25-point audit, metrics log, content planner, review tracker and instructions.
Write every page of your website using the copy-first framework. Eight sections covering homepage hero, body modules, About page, service pages, contact page, FAQ, testimonials and lead magnet landing page.
Eight ready-to-adapt email templates covering the lead magnet delivery sequence, newsletter formula, testimonial requests, reactivation campaign, enquiry response templates, referral request and re-engagement campaign.
Create a lead magnet your ideal customers actually want to download. Format selection, naming formula, content outline, opt-in page copy formula, and the complete five-email delivery sequence with script prompts.
Build pages that convert warm visitors into paying customers. The 16-step sales page sequence with write-in prompts, plus the full checkout optimisation audit covering navigation removal, trust signals, form optimisation and order bumps.
Publish blog content that ranks on Google, gets cited by AI tools and converts readers into enquiries. The eight-element blog standard structure, post brief template, pre-publish checklist and performance log.
Use video and photography as trust-building marketing assets. Face-to-camera authority video formula with script template, production checklist, photography brief template and shot list by use case.
Four resources covering every layer of search visibility, on your website, in local directories, on Bing and increasingly in AI-powered search tools. Use the workbook to build the system. Use the spreadsheet to measure it.
A complete setup guide covering SEO, local and geo SEO, Google Search Console, Bing Places, Apple Maps and AI search optimisation. Seven sections with checklists, write-in spaces and the principle behind every recommendation.
Nine sheets covering keyword research, on-page SEO audit grid, technical SEO checklist, citation tracker, GSC and Bing checklists, 12-month GSC log and ranking tracker across 25 keywords.
Complete profile setup checklist, review generation strategy, 12-week posting planner, four GBP post templates, Q&A section builder and 12-month monthly monitoring log.
A 12-month planning system built around the five content types that build trust, grow audiences and drive enquiries. 18 sheets including monthly calendars, content bank, hashtag planner, monthly review and annual overview.
Six workbooks. One for each major platform. Each one walks you through setting up your business presence correctly from the start, with the complete checklist, the copy formulas, the setup decisions that most businesses get wrong and a scored self-audit at the end.
Page creation, About section with description formula, cover image guidance, action button setup, Messenger instant reply, page settings and the three posts to publish before going live.
Account type and conversion, searchable profile name formula, the four-line bio formula, link in bio strategy, Highlights planner with five recommended Highlight names and first nine posts guidance.
Covers both the personal profile and the Company Page. Headline formula, About section guidance, recommendations strategy, Company Page setup from logo to specialities and content foundation.
Business account setup, the 80-character bio formula, first three videos planner with hook ideas, and a pre-posting checklist covering captions, location tags and text overlays for silent viewing.
Board naming strategy, Pin description formula, Rich Pins setup, 2:3 image format guidance, 12-week content planner and photography audit of current versus needed assets.
Channel art safe zone guidance, channel description as an SEO asset, playlists and channel sections, and the full upload checklist covering title, description, tags, thumbnail, end screen, cards and chapters.
Each bundle groups the products that work best together. All bundles are priced at a significant saving over buying individually.
The three workbooks that come before everything else. Build your foundations properly and every tactic you apply after them will work harder.
Everything you need to be found on Google, Bing, Apple Maps and in AI-powered search results.
The plan, the tracking and the copy. The three most-used products in the suite, working together.
A complete social media system. Know what to post and how to set up every platform correctly from the start.
The entire RippleVine product suite. Every workbook, every tracker, every framework. The most significant saving available.
Click on the button below. Download the free 90-Day Marketing Quick Start Checklist and we’ll send you five days of focused advice that will point you in the right direction. No spam. No sales calls. Just useful.
The Marketing Audit Spreadsheet is an Excel file (.xlsx). The 90-Day Marketing Action Plan is a Word document (.docx). Both work on PC and Mac and can be opened on mobile devices.
No, each resource is self-contained and useful on its own. That said, the Audit and Action Plan work really well together: do the Audit first to find your gaps, then use the Action Plan to fix them.
Start with the Marketing Audit Spreadsheet. It takes about an hour and tells you exactly where your marketing gaps are, then your next step becomes obvious.
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